Let's get those offers rolling in — I'm here to help to take you from just listed to sold.

helping you get your home sold

Seamless Selling Strategies

Armed with in-depth market knowledge and a talent for tactics, I negotiate deals that leave you feeling confident and happy every step of the way

EXPERT NEGOTIATION

I'm always two steps ahead, I'm on the ball, crafting and launching targeted, buzz-worthy marketing that gets your home noticed—and sold

PROACTIVE MARKETING

No cookie-cutter plans here—I get the scoop on your home’s personality and whip up a marketing plan that hooks the right buyer from the get-go

PERSONALIZED STRATEGY

Eyeing the best possible price for your home? I'm your go-to. I blend market savvy with a relentless drive to champion your interests, ensuring each offer on your home is as attractive as it should be. Let's make your sale a standout success.

Maximizing Your Home's Value

Let me help you get top dollar for your home

hOME Seller

Timeline

First, I'll visit your home for a detailed evaluation, offering improvement tips and a Comparative Market Analysis. Together, we'll decide on the ideal listing price, discuss staging options, and strategically choose the best time to enter the market.

The Listing Consultation

Step 01

STEP 01

STEP 02

After careful preparation and staging, we enlist a leading local real estate photographer to beautifully capture your home. High-quality photos are vital in today's digital market, serving as the all-important first impression for potential buyers on the MLS. 

Professional Photography

Step 2

STEP 03

Step 3

Now that your home is on the MLS, it's time to ensure it gets the spotlight it deserves. Our strategic marketing plan includes social media ads, open houses, proactive buyer outreach, and a tailored marketing strategy. Your property won't sit idly; it will stand out and attract the attention it deserves.

Let's Maximize Exposure

STEP 04

It's particularly advantageous to entrust showings to an experienced agent like us, trained in showcasing your home to its full potential. We understand the intricacies of presenting your property in the best light and making a lasting impression on potential buyers. 

Time For Home Showings

Step 4

STEP 05

As soon as we receive an offer, I'll guide you through every detail, ensuring you understand each aspect of the contract. You can then accept, reject, or counter based on your preferences and market dynamics, empowering you to make informed decisions about your home.






Offers & Negotiations

Step 5

STEP 06

Step 6

Once under contract, the buyer will conduct inspections, and we'll negotiate any repair requests. Be aware, contingencies in the contract may allow the buyer to withdraw if significant issues arise, but I'll guide you smoothly through this phase for informed decision-making.

Inspections & Repairs

STEP 07

Step 7

During the process, the mortgage lender will order a home appraisal, and I'll be there to educate you on your seller's rights and navigate any appraisal challenges. Your peace of mind is my priority, ensuring you're well-informed at every step.

Navigating The Appraisal Process

STEP 08

Step 8

We're almost there! Before closing, you'll fulfill any remaining obligations, like home repairs and disclosures. We'll review closing costs together. Once the paperwork is signed, it's time to celebrate – your home sale is a success! 

Congrats, You're Home Is Sold!

Partnering with us means gaining a trusted ally. We use innovative tools and personalized strategies to navigate the market, ensuring your selling experience is smooth and successful.

Choose us for our commitment to securing the best deal with transparency and dedication at every step.

Unlock the potential of your property with our strategic approach. We leverage advanced market analysis, targeted advertising, and professional staging to showcase your home's best features. 

Tailored Selling Strategies for Maximum Impact In a competitive market

Crafting a Buzz That Sells

My strategic Marketing Plan

Click through to view my next level plan to get your home sold. 

I'll conduct a comprehensive market research to price your home competitively, ensuring it attracts the right buyers and garners the best possible offers in current market conditions.

Market Analysis & Pricing Strategy

01

My team transforms your space with professional staging and high-quality photography, highlighting your home's unique features and appeal to create a compelling and memorable listing.

Professional Home Staging & Photography

02

I'll implement a dynamic, multi-platform advertising strategy, utilizing social media, online listings, and traditional media to ensure maximum exposure and attract a diverse pool of potential buyers.

Targeted Digital Marketing Campaigns

03

I'll organize and host open houses and private showings, showcasing your property to interested buyers in a welcoming and professionally managed environment, ensuring every visit counts.

Open Houses & Private Showings

04

My approach to the closing process is seamless, comprehensive, and supportive, managing every detail from initial offer to final paperwork to ensure a smooth, stress-free transition for you.

Negotiation & Closing Assistance

05

Choosing me means gaining an edge in Lancaster's market. My approach combines deep local knowledge, innovative marketing strategies, and a personal dedication to your success that sets me apart.

Discover the difference of working with me: Local insight, personal touch, and results that exceed expectations.

Selling your home in Lancaster is more than just a transaction, it's a personal journey. As your neighbor and local expert, I'm here to guide you with heartfelt advice and deep understanding of our unique market.

I'd love to share my knowledge & resources with you

let me get to work for you

Home Buyer

Raving Client-Tara

Gretchen was recommended to us by a mutual Facebook fried. She was responsive, friendly, and super professional from the first minute. We were moving cross-country from Oregon to Pennsylvania so having an advocate was extremely important. Gretchen as that and more.  We're now living in our dream house in a town that makes us feel like home. We can't thank Gretchen Enough!

Home Seller & Home Buyer

Raving Client-Luke 

Gretchen is hands down the best Realtor you could ever ask for, proactive, professional, incredibly fast response time to every request., and is an expert negotiator! have worked with her on deals for 3 properties now and would unequivocally recommend her to anyone who is serious about buying or selling their next home. Put simply, she is the best in the business. you an stop looking, you found your next Realtor. 

Home Seller

Raving Client-Connie

Gretchen Raad is a phenomenal realtor! she is very knowledgeable regarding the current and projected market conditions.  She understands pricing, staging, and is able to guide and direct home sales for the best prices and times on the market.  100% satisfied with home sale experience with Gretchen Raad!

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